SEO Strategy Manager

Screwfix Head Office Yeovil 2020-2839
Screwfix Head Office - Trade House, Mead Avenue Houndstone Business Park Yeovil, Somerset BA22 8RT United Kingdom Full Time / Permanent - 37.5 hours per week Up to £45,000

*This role is currently based remotely, with the long-term requirement to work flexibly from our Yeovil Head Office when required.

Having surpassed £2bn in sales in a record-breaking year and an ambitious growth plan in place, there has never been a more exciting time to join Screwfix. Our Customer & Digital function paves the way for our success, forever developing creative solutions to understand our loyal customers and to uncover new opportunities.

Screwfix are at the cutting edge of performance marketing and you will have the opportunity to the lead on all aspects of Search Optimisation Strategy, Technical Optimisation, SEO Strategy & Direction, across all Screwfix’s websites and apps in all territories.

With knowledge of performance industry trends and best practices in digital marketing you’ll take responsibility for developing and delivering an actionable roadmap for SEO (Search engine optimisation) improvements to help the business achieve its organic traffic and sales targets.

  • You will need to analyse and report on the impact of your SEO strategy including Quarterly Performance reviews at board level – including but not limited to log file analysis, crawl budget/crawl rate optimisation, site speed optimisation, international SEO, XML sitemap configuration & duplicate content resolution.
  • Take ownership of the SEO Skills Framework, train, develop and support the Web Merchandising Team to ensure their knowledge and skills in SEO are best-in-class.
  • Own the technical SEO Optimisation strategy for Screwfix websites in all territories working alongside our SEO agencies and Web Merchandisers.
  • Continually evaluate the market regarding search best practice and reviews Screwfix capabilities against this changing landscape.
  • Make suitable recommendations for any change in strategy, both short term and long term with associated business benefit cases. Continuously monitor the competitive landscape in Organic Search to ensure Screwfix maintains its dominant position.
  • High level strategic planning for SEO specifically within an eCommerce business
  • Extensive knowledge of SEO best practices and technical SEO
  • Proven track record of delivering improvements in SEO
  • Experience of reporting at Board of Director level and influencing senior stakeholders
  • Experience in using Web Analytics to drive insight and identify key opportunities for improvement.
  • People management skills would be preferable.

*This role is currently based remotely, with the long-term requirement to work flexibly from our Yeovil Head Office when required.

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  • 33 days’ holiday
  • Award winning pension scheme – up to 14% Kingfisher contribution
  • Discretionary bonus scheme
  • 20% discount with Screwfix and B&Q
  • Discounted healthcare and life cover
  • Loyalty recognition & company share save scheme
  • Currently working flexibly from home
  • In-house training and development

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Our policy is to employ the best qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.We particularly encourage applications from under represented groups.